[ About · The Practice ]

A specialist bid practice built on structure, rigour and consistently strong submissions.

[ Our approach ]

Pretty Smart Business Solutions logo

Pretty Smart is a UK-based specialist bid consultancy working with Tier 1 contractors, infrastructure providers, energy and rail businesses, and public sector suppliers. We combine senior bid leadership with Lean Six Sigma process discipline, drawing on a network of experienced bid professionals and subject matter experts so every engagement is resourced to the scale and complexity of the opportunity.

Having delivered tenders from £500K to £150M+, including a £150M+ National Grid infrastructure tender, we understand what it takes to produce winning bids across multiple sectors and geographies. We bring in a network of experienced bid professionals and subject matter experts to ensure your requirements are always met, whatever the scale or complexity. Our founder is trained to Green Belt level in Lean Six Sigma, and that structured process improvement thinking runs through every engagement: less wasted effort, tighter governance and lasting capability left behind in your team.

Portrait of Priti Diniz, Director and Founder of Pretty Smart

[ Leadership ]

Priti Diniz, Director & Founder

Connect with Priti on LinkedIn

Pretty Smart was founded by Priti Diniz, Director and Founder. Trained to Green Belt level in Lean Six Sigma, with nearly 20 years of experience across major infrastructure, energy, rail and public sector programmes, Priti has led bids from £500K to £150M+ and has hands-on experience of procurement processes across the UK, USA, Europe, Africa, India, Japan and China. Earlier in her career she personally led the successful bid for a £44M, 10-year county council framework contract, one of several long-term public sector wins she has secured. She sets the methodology and standards the practice works to, and leads on complex, high-value engagements.

Priti Diniz delivering a Procurement Act 2023 industry briefing
[ Procurement Act 2023 industry briefing ]

[ The Associate network ]

A team, not a single pair of hands.

We scale each engagement with specialist Associates, so clients get the right mix of leadership, writing, coordination and design for the bid in front of them.

Graham Povey, Associate Bid Consultant

Graham Povey

Associate Bid Consultant

Graham brings hands-on bid writing and management experience to the Pretty Smart Associate network, strengthening delivery capacity on complex, high-value tenders.

Zara Afonso, Trainee Bid Writer

Zara Afonso

Trainee Bid Writer

As a Trainee Bid Writer, Zara supports the bid team with research, drafting and formatting, developing her skills in clear, evidence-based bid writing under senior guidance.

Jo-Anne Davies, Associate Senior Graphic Designer

Jo-Anne Davies

Associate Senior Graphic Designer

Jo-Anne leads the visual presentation of Pretty Smart's bid submissions, turning complex technical content into clear, compelling and professionally designed documents that help submissions stand out to evaluators.

Anita Stalin, Associate, Lean Six Sigma Training and Support

Anita Stalin

Associate, Lean Six Sigma Training and Support

Anita Stalin is a Lean Six Sigma Master Black Belt, author and Business Transformation Coach with over 22 years of experience in strategy, operational excellence and process transformation. As CEO of LSS International and a Director at the International Lean Six Sigma Institute (ILSSI), she has worked with organisations and universities across the UK, the Middle East, the GCC and India. Anita supports the Pretty Smart team with Lean Six Sigma training and support.

Bid Writer

Role open

Profile coming soon.

Bid Coordinator

Role open

Profile coming soon. Bid Coordinators keep every submission on track, managing timelines, compiling evidence and inputs, and ensuring nothing is missed before deadline.

[ Founder’s international experience ]

Depth of experience that's rare in the bid consultancy market.

We are a UK-based practice working with UK clients and with UK-headquartered businesses bidding internationally. Our founder's career has included exposure to EU framework bids, US procurement processes and Japanese market quotations, and that perspective informs how we support clients on cross-border tenders. Where an engagement calls for market-specific knowledge, we bring in specialist Associates with that experience.

[ FAQ ]

The questions we get most.